Digital-driven: Helenbergh Won Innovative Design Award of Smart Property

The 4th SmartProp Smart Real Estate Quality Summit was held in Shenzhen recently. Themed “Smart, Quality, Future”, the event invited more than 400 guests from 166-plus 166 real estate developers, all witnessing Helenbergh Commercial being granted the “Innovative Design Award of Smart Property”.

Awarding ceremony

Digital-enabled Commercial Operation

The grand summit discussed how the real estate industry can achieve both intelligence  and quality and how to stick to the path of sustainable development under the wave of digital management.

At the event

Shi Weixian, executive general manager of Helenbergh Commercial, shared his insights: We saw the boundary of innovation in commercial content, and the apparent convergence of the whole industry. For a fresh start, Helenbergh Commercial has identified the changes in the industry to grasp future trends. As a result, we proposed to leverage digital means as a carrier for intelligent operation management.

Based on an intelligent business portfolio system, Helenbergh Commercial is building a digital platform to manage businesses online, cut costs and improve efficiency and operational decision-making capabilities. We aim to empower merchants to upgrade the shopping experience and add more stores as marketing channels. In this way, we can touch the target customers through scenario- and experience-based, personalized services, thus building core data assets for the company. Helenbergh Business will also use more IoT platforms combined with AI, VR and AR technologies and other digital and intelligent capabilities to connect multiple scenarios.

Demonstration of smart commercial operation

Advance Steadily and Strive to be the first

The past two decades saw the leapfrog growth of China's economy combined with the rapid progress of urbanization. Against such a backdrop, commercial real estate has marked a significant increase in consumer demand. As a commercial property developer, Helenbergh Commercial boasts four product lines: Helen World, Helen City, Helen Park and Creative Zone. The business portfolio covers one-stop shopping centers, mid- to high-end commercial complexes, community shopping plazas and creative zones, all focusing on a wonderful commercial experience in cities.

  Specifically, Kunming Helen World provided an opportunity for Helenbergh Commercial to further its exploration and innovation. The project has become a banner of the company in exploration practices.

Kunming Helen World, the flagship project of Helenbergh Commercial, sits in the hub of Kunming's five urban areas, and is part of the city’s commercial center. With a total construction area of 1 million square meters, the project serves as a unique complex that integrates mall with block, which renders a truly comprehensive new life experience of catering, amusement, and education.

Helen Castle, one of the eight attractions in Kunming Helen World

Kunming Helen World, unique in its creative culture, delivers a natural living space of immersive recreation for today's customers. For example, the eight attractions of Kunming Helen World, namely Helen Castle, Dazzling Canopy Lights, Happy Staircase, Time Tower Bridge, Children’s Paradise, Starlight Pillar, Haibao Theater and Future Square, together forge a characteristic micro-landscape commercial property which has become a must-go for local net celebrities. Besides, No. 209 Bar Street, the most avant-garde trendy music bar, also serves as a fresh social entertainment venue closely connected with the neighborhood businesses. These appealing sites also enable Helen World to present an all-in-one business pattern covering sports, art, business, experience and tourism in one-stop.

No. 209 Bar Street, Kunming Helen World

Adhering to the brand message of “Flourish with You”, Helenbergh Commercial has built a business ecosystem with the workmanship. It takes sustainable surprise for a city as its development mission, and aspires to become the torchbearer of promoting life in urban ecology by accelerating national planning with tailored products, customized development strategies in cities, and individualized stores. Going forward, Helenbergh Commercial will continue to take digital intelligence as the grip and continue to surprise a city with its quality commercial properties, precise commercial positioning and refined commercial operations.