With Steady Progress, Helenbergh Won “Top 40 Chinese Real Estate Enterprises in Terms of Comprehensive Strength”

On September 15, at the “2021 China Real Estate Industry Strategy Summit”, EH Consulting released the research results of “2021 Top 200 Chinese Real Estate Enterprises in Terms of Comprehensive Strength” and “2021 TOP 100 Chinese Real Estate Enterprises in Terms of Brand Value”.

With its outstanding comprehensive operation strength, steady and improving operation ability and increasing brand value, Helenbergh was once again ranked 39th in the “2021 Top 40 Chinese Real Estate Enterprises in Terms of Comprehensive Strength” and 23rd in the “2021 Top 30 Chinese Real Estate Enterprises in Terms of Brand Value” and was also ranked in the lists of Top 10 Growth, Top 20 Stable Operation, etc.

Helenbergh won several awards

Steady growth

Driving force for high-quality sustainable development

Adhering to the brand concept of “flourish with you”, after more than 20 years of steady development, it has developed into a conglomerate that covers various fields such as residential development, commercial operation and creative technology industry. Under the strategy of focusing on regional businesses with presence in the whole country, as of June 30, 2021, its business has spread to 52 cities in 16 provinces and municipalities directly under the central government, covering five core areas of Pearl River Delta, Yangtze River Delta, Beijing-Tianjin-Hebei region, West and Central China with a total of over 200 high-quality boutique projects.

National layout of Helenbergh

Meanwhile, with abundant and diversified land acquisition means, Helenbergh continues to optimize the land acquisition structure and increase its high-quality land reserves, laying the foundation for steady development. Since 2021, Helenbergh has been expanding its territory. Up to now, Helenbergh has acquired a number of high-quality land parcels in Suzhou, Chengdu, Chongqing, Ningbo, Jinhua, Putian, Guiyang, Zhaoqing and other places. Meanwhile, the company has expanded its strategic map in the Yangtze River Delta region by entering new opportunity cities such as Wenzhou and Fuyang. As of June 30, 2021, the land reserve area of Helenbergh reached 32.37 million square meters, with a land reserve value of nearly 400 billion RMB.

While developing with high quality, Helenbergh actively expanded its financing channels to maintain a healthy capital position. With its excellent financial performance, Helenbergh has been awarded “B+” and “B2” ratings with “stable” outlook by Fitch and Moody’s, international authoritative credit rating agencies.

At the summit, Helenbergh was also awarded as one of the “2021 Top 10 Chinese Real Estate Enterprises in Terms of Growth” and “2021 Top 20 Chinese Real Estate Enterprises in Terms of Sound Operation” and was recognized by the industry for its steady and sustainable development pace and long-term development prospects

Focusing on core business

Coordinated development of three main businesses

Guided by the strategy of limited association and diversified and coordinated development, Helenbergh has focused on the three main channels of residential property, commercial property and creative technology park for many years.

In the residential property segment, Helenbergh leads the industry in creating a health + living system. At the same time, it has continuously studied the needs of customers, adjusted and improved the product system, and upgraded the original six classic product lines into three “Yue” product lines: Xiyue, Jiuyue and Heyue. Among them, the Jiuyue series is the main practice of Helenbergh’s “Health+2.0” upgrade system. At present, it has implemented more than 20 projects in Zhongshan, Foshan, Chengdu, Chongqing, Kunming, Hefei, Hangzhou, Jinan, Nanchang and other cities, becoming the label and business card of Helenbergh in the region.

Jinhua Helenbergh ·Jiuyue Yunting

In the commercial property segment, at present, Helenbergh Commercial has nearly 20 commercial projects under construction and operation and distributed in many key cities such as Shanghai, Guangzhou, Kunming, Chengdu, Wuhan, Nanjing, Hefei, Pujiang, Yangzhou, Yueyang, Zhongshan and Zhaoqing. It has successfully built three major commercial brands, including Helen World, Helen City and Helen Park. It is worth mentioning that two heavyweight projects will be unveiled in the fourth quarter of this year in Helenbergh Commercial. Among them, Kunming Helen World is the first Helen World project of Helenbergh Commercial, which will create a composite experience shopping center of “art + commerce + culture + tourism”; Pujiang Helen City is the first project of Helenbergh Commercial in Zhejiang, which will become a new landmark of urban leisure life in Pujiang.

Rendering of Pujiang Helen City

In the creative technology park segment, Helenbergh has established creative park projects in Shanghai, Nanjing, Guangzhou, Zhongshan and other cities in the Yangtze River Delta and Pearl River Delta, helping innovation and entrepreneurship and empowering high quality urban development by building an organic life form that lives in symbiosis with the city. Among them, Helenbergh’s first creative technology park project - Helenbergh Creative Park in Guangzhou, as a key creative industry base in Guangdong Province, has attracted a dozen of famous listed enterprises such as Baidu, Alibaba, Zhejiang Chint, Germany Dekker, PAK, Jiumu Commercial, etc. to station in the park, and annually incubated more than 100 innovative and creative enterprises as well as 3,000 creative achievements and it was awarded as “2021 TOP 10 Chinese Benchmark Industrial City Project” in this summit.

Cultivate Brand

Continue to improve brand influence

With the continuous improvement of comprehensive strength, Helenbergh has concentrated its efforts on deepening spreading of products, services, public welfare and other aspects to achieve a continuous increase in brand value. This time, Helenbergh not only won the “2021 Top 30 Chinese Real Estate Enterprises in Terms of Brand Value”, but also won the “2021Top 10 Chinese Real Estate Enterprises in Terms of Brand Competitiveness in South China Region” and “2021 Top 10 Chinese Real Estate Enterprises in Terms of We-Media Operation”.

In March this year, Helenbergh released its 2021 annual proposition, “Better Growth, Better Life”, with a view to joining hands with peers to promote the upward development of society and make the life of people and society better and to practice it in four dimensions: “Better City - City Growth”, “Better People - Product Growth”, “Better Heart - Service Growth” and “Better Self - Brand Growth”.

Helenbergh 2021 annual proposition “Better Growth, Better Life”

Afterwards, Helenbergh implemented the “Better City Growth Plan” in the cultivated cities and created the “51 HI-GO Festival” and “520 HI-GO Settling Season”, “Haixiaobao’s first birthday celebration” and other brand IP activities nationwide in May. During the Olympic season in August, the Company joined hands with Codoon to launch the “2021 Helenbergh HI-GO Better City Run” event, which set off a nationwide sports craze and continued to export the annual proposition of “Better Growth, Better Life”.

HI-GO Better City Run

In order to attract more new generation groups, Helenbergh actively builds the we-media communication matrix such as WeChat official account and WeChat channel and continuously expands the brand influence in a way that is close to customers, highly interesting and interactive. Meanwhile, it launched “Haixiaobao Trendy Space” WeChat store and a series of peripheral products such as blind boxes, luggage and dolls to deepen the brand memory of consumers through the IP of chief health experience officer “Haixiaobao” to achieve brand breakthrough.

Based on the current situation and looking into the future, adhering to the brand concept of “flourish with you”, Helenbergh will insist on high quality and steady development, continue to refine the research of better residential products, explore new modes of development of commercial properties and creative technology parks, build an organic life body that lives symbiotically with the city, help urban development and present more better lifestyles.