On September 18, the 21st Annual Conference of Boao 21st Century Real Estate Forum, hosted by the 21st Century Business Herald, concluded successfully in Shanghai. The “2021 21st Century Golden-Brick Evaluation on Competitiveness of Real Estate Release Ceremony”, as the grand finale of the forum, attracted representatives of the top 100 development companies from across the country and more than 100 authoritative media to witness the glory of China’s real estate industry.

Site Photo
With high quality development, continuous improvement of product competitiveness and outstanding brand influence, Helenbergh China Holdings Limited (hereinafter referred to as “Helenbergh”) was awarded the “2021 Outstanding Achievement Enterprise” in the 21st Century Golden-Brick Evaluation on Competitiveness of Real Estate, showing that the market and authoritative institutions fully affirmed Helenbergh’s steady development in the new real estate cycle.

Boao 21st Century Real Estate Forum was launched in 2001 and has been successfully held for 21 consecutive sessions so far, which is one of the highest profile and most influential real estate professional forums in China. This year’s forum, with the theme of “Crossing the ‘Red Line’: Dreams and Realities in the Post-Leverage Era”, has attracted a number of industry figures and business representatives to jointly “discuss at Boao Forum on the theme of real estate”.
As the “Oscar” of China’s real estate industry, the “Golden-Brick Evaluation on Competitiveness of Real Estate” aims to promote the international development process of China’s real estate industry, unite Chinese mainstream media, select experts from academia, finance and professional institutions to form a strong judging panel, showcase the outstanding achievements of the real estate industry, record the market role models, help the industry development, and find the reformers of China’s real estate industry.

Site Photo
In 1998, Helenbergh set sail in Guangzhou. After 23 years of steady development, it has developed into a conglomerate that covers various fields such as residential development, commercial operation and creative technology industry. As of June 30, 2021, Helenbergh’s business has spread to 52 cities in 16 provinces and municipalities directly under the central government, with a total of over 200 high-quality boutique projects, providing high-quality products and services to over 600,000 customers.

Helenbergh has put its focus on regional businesses with presence in the whole country. With the ability to acquire land through diversified channels, Helenbergh continued to consolidate high-quality land reserves this year. Since 2021, Helenbergh has acquired dozens of high-quality land lots in Nanjing, Chengdu, Suzhou, Chongqing, Zhongshan, Foshan, Jinhua, Guiyang and many other cities.
As of June 30, 2021, Helenbergh’s land reserves reached 32.37 million square meters, with a land reserve value of nearly RMB 400 billion. It focuses on developing businesses in the Pearl River Delta, Yangtze River Delta, Beijing-Tianjin-Hebei region, West China and Central China and has provided strong support for steady development and performance growth. Based on its continued solid business performance, in July this year, Helenbergh also received a “B+” rating from Fitch, an international authoritative credit rating agency, with a “stable” outlook.

National layout figure of Helenbergh
In addition, Helenbergh has also continuously upgraded and iterated the level of residence products and services, forming the three new product line IPs of Xiyue, Jiuyue and Heyue, injecting innovative factors such as health, green and intelligence to improve the product value, and creating the whole process of service from house viewing to settlement with the “6H Life Service System” to provide more beautiful living experience for owners.

Chengdu Helenbergh Jiuyue Mansion
Helenbergh shoulders responsibilities amid high-quality development. Over the past 23 years, Helenbergh has continued to carry out four public welfare projects nationwide: Helenbergh Education(education and schooling), Helenbergh Shelter (rural revitalization), Helenbergh Action (care for the elderly) and Helenbergh Kindness(major natural disaster relief), and has donated more than 200 million yuan in total. It insists on practicing corporate social responsibility and contributes its own strength to society.

Helenbergh contributes to the development of honey industry in Jinggangshan
The award of “2021 Outstanding Achievement Enterprise” in the 21st Century Golden-Brick Evaluation on Competitiveness of Real Estate not only marks the recognition of its indicators by the industry and authoritative institutions, but also encourages and spurs its subsequent development. In the future, Helenbergh will continue to adhere to a stable and high quality development strategy, continuously improve its core competitiveness, strengthen its operational capacity, enhance quality and efficiency to strengthen its foundation, and welcome a broader future.