Helenbergh and Helenbergh Property Won “Growth Brand Enterprise”

On September 10, the 2021 (4th) Annual Leju Financial Forum &Financial Night with the theme of “Steady Progress” was launched in Shanghai. With the steady improvement of comprehensive strength and excellent development potential, Helenbergh China Holdings Limited (hereinafter referred to as “Helenbergh”) and Helenbergh Property were awarded as “China Real Estate Growth Brand Enterprise in 2021” and “China Property Growth Brand Enterprise in 2021” respectively.

Helenbergh and Helenbergh Property recognized by the industry

Founded in 1998, Helenbergh is headquartered in Guangzhou. After more than 20 years of steady development, it has developed into a conglomerate that covers various fields such as residential development, commercial operation and creative technology industry.

Following the national strategy, Helenbergh has put its focus on regional businesses with presence in the whole country and mainly operated in the five regions of Pearl River Delta, Yangtze River Delta, Beijing, Tianjin and Hebei, West China and Central China. As of June 30, 2021, its business has spread to 52 cities in 16 provinces and municipalities directly under the central government, with a total of over 200 high-quality boutique projects, providing high-quality products and services to over 600,000 customers.

With the continuous advancing brand influence and competitiveness, Helenbergh has been widely recognized by local governments at all levels, partners and consumers, and has been ranked among the “Top 20 Chinese Real Estate Companies in Terms of Brand Value”, “Top 50 Chinese Real Estate Development Enterprises” and “Top 50 Chinese Commercial Real Estate in Terms of Comprehensive Strength” for many years.

Helenbergh Property, which was established in 1999 and has been developing for 22 years, has spread its business to 57 cities in 15 provinces and municipalities directly under the central government and autonomous regions, focused on the first and second tier cities in the Greater Bay Area, Southwest China, East China and other economically developed regions. With a contracted area of about 42.3 million square meters, its business covers a variety of property types including residential properties, industrial parks, shopping centers and office buildings.

In recent years, the property management industry has been in a phase of rapid development, and property service companies have been enhancing their business performance through strategies such as optimizing operational capabilities and profitability and laying out diversified business segments. Seizing the dividend period of the industry development, Helenbergh Property has been able to achieve steady growth in revenue from basic property services and multiple business services by tapping into the deep-seated service needs of property owners, continuously strengthening its service capabilities, and promoting the development of diversified value-added services to increase corporate revenue generation channels. From 2018 to 2020, the compound annual growth rate of corporate revenue was 27.3% and the compound annual growth rate of corporate net profit was 45.4%. It maintained a fast growth trend in operational indicators, further optimized the revenue structure and improved the quality of profitability.

At the same time, Helensburgh Property accelerates the transformation and upgrading of the enterprise, constantly enriches its own strength, insists on innovation, continues to deepen the construction of "Internet ⁺ intelligent community", constantly upgrades the "whole life cycle service system of better life", and devotes itself to developing into a domestic first-class service provider of better life.