Moving Forward 丨 Helenbergh Wins Two Awards of Benchmarking Brand Enterprise with Comprehensive Strength and Brand Publicity

On July 15, the activity of “To the Light - 2021 China Real Estate Brand Festival”was held by China Real Estate Business in Beijing. Government leaders, scholars and experts, business leaders, cross-boundary public figures, and media representatives gathered in the activity, in common pursuit of the opportunities for the industry to transfer from “high-speed” development to “high-quality” development, searching for the secrets of building real estate brand.

Relying on steady enterprise strategy, ability to continuously innovate products, and excellent brand publicity and influence, Helenbergh won two awards of “2021 Benchmarking Brand Enterprises with Comprehensive Strength in China Real Estate”, and “2021 Enterprises with Excellent Brand Publicity in China Real Estate”.

Steady Progress with Focus on Three Main Businesses

Since its foundation in 1998, Helenbergh has kept steady progress with focus on three main businesses of residential property, commercial property and innovative technology park, with development of high-quality for many years.

As the leader in healthy living, Helenbergh kept thinking about relationships between people and architecture, architecture and city, city and life, engaged in research on quality living, and first proposed concepts of “Health+”, formed the residential system of “Health⁺”, kept upgrading this residential system, and launched the “Health⁺ 2.0”, so as to form the ten standards of healthy living experience, becoming the pioneer in the industry.

Wuhan Helenbergh - HiWorld (Reality Picture)

Currently, there are 20 commercial projects under construction and operation by Helenbergh, distributed in many key cities including Shanghai, Guangzhou, Kunming, Chengdu, and Nanjing. Helenbergh has successfully built the three commercial brands of Helen World, Helen City, and Helen Park. Recently, the lakeside complex project of Yueyang Helenbergh - HiCity has officially started. The commercial part of this project is the first complex of Helen City in Hunan, which will build the new center of the city.

Guangzhou Helen Park (Reality Picture)

Innovative technology parks are located in the top two strong economic circle in China: the Pearl River Delta Region and the Yangtze River Delta Region. Currently, the projects have settled in cities including Shanghai, Nanjing, Guangzhou, and Zhongshan. On June 28, Helenbergh’s industrial park of Intelligent Jinshan and Ecological Green Valley started, which was located in Shanghai Jinshan Avenue. This project has a total land area of about 229 mu, the total building area about 530,000 square meters, and the total investment of about 5.15 billion yuan. It will be built into a highland of science and technology research to gather R&D talents and industrial innovation, a developing cluster of ecological industry chain to serve the entire life cycle of enterprises, and a technology service area with complete functions and diversified life experience. After the projects are completed and reach target output, the annual output value will reach 1.35 billion yuan, with 6300 new employees.

Helenbergh Intelligent Jinshan and Ecological Green Valley  (Effect Image)

Laying Foundation by Diversified Excellent Land Reservation

For 23 years, Helenbergh has never stopped its progress, with business covering almost 50 cities in 15 provinces and municipalities nationwide and nearly 200 high-quality projects. In the meantime, with the strategy of national layout and deep regional developing, and various land purchase methods, Helenbergh has kept optimizing land purchase structure, continuously accumulated its land reservation of high quality, so as to lay foundation of the steady development.

National Layout Map of Helenbergh

Since 2021, Helenbergh has been expanding its territory. Until now, Helenbergh has obtained many excellent lands in cities such as Suzhou, Chengdu, Chongqing, Ningbo, Jinhua, Putian, Guiyang, and Zhaoqing. At the same time, the company has settled in opportunity cities including Wenzhou and Fuyang, expanding its territory of the Yangtze River Delta Region.

Recently, Fitch Ratings, the international authoritative credit rating agency offered a “B⁺”in issuer default ratings (IDR) of long-term foreign currency to Helenbergh, with stable prospect. According to Fitch Ratings, Helenbergh’s land reservation is widely distributed in five regions, including the Pearl River Delta Region, the Yangtze River Delta Region, the Jing-Jin-Ji Region, the Western China Region, and the Central China Economic Region. At the end of 2020, the equity land reservation has reached 31.6 million square meters,  among which the land reservation of Big Bay Area accounted for about 32%. Diversified land reservation has become an important factor to confirm the current rating.

Highlighting Enterprise Growth by Upgrading

As an enterprise in pursuit of excellence, Helenbergh has always adhered to upgrade its products, and improved its services, upgrading and refreshing its brand. On March 31, Helenbergh released its proposal of 2021 - “Growth Makes Glory”, with the hope of cooperating with fellow enterprises to promote the development of society, helping people’s living and social life to become better. The company will practice its proposal in four dimensions, including “City Glory - the growth of the city”, “People Glory - the growth of the products”, “Culture Glory - the growth of the services”, and “Self Glory - the growth of the brand”.