Helenbergh Commercial Enters Zhejiang, Helen City Creating New Leisure Landmark

Recently, the 2021 Pujiang Helen City investment promotion conference and brand signing ceremony of “rebuilding the crystal city and refreshing Helen City” was held. As Helenbergh’s first project in Zhejiang, Pujiang Helen City will be officially started in the 4th quarter this year, creating the new urban and leisure landmark in Pujiang.

The Investment Promotion Conference of Pujiang Helen City

PART.01

Reception Room of the City, and the New Leisure Landmark

Pujiang Helen City is located in the original place of China Crystal City in Pujiang. China Crystal City was once the business card of the glory in Pujiang. There was once the legend of “the stove in Yongkang, the drum in Yiwu, the knife in Dongyang, and the beads in Pujiang”. The “beads” gradually stepped down from the stage of history with the city development.

However, opportunities emerged with revolution. Pujiang, being next to Jinhua and Yiwu and within the “two-hour traffic center” of Hangzhou, Wenzhou, and Ningbo, is guided by the strategy of “integrating with Yiwu and connecting Hangzhou”, comprehensively promoting the urban integrative development of Pujiang and Yiwu, actively connecting Hangzhou metropolitan area at high level, and accelerating the Yangtze River Delta Region integration strategic layout.

Pujiang Helen City, which was born at the right time, will hold the functional scene and cultural exchange platform in multiple layers in a brand new attitude, including urban leisure life, cultural exhibition, and art activities, creating the first large one-stop shopping mall with all industries and all types of customers in this area.

Aerial View of Pujiang Helen City

Appearance Image of Pujiang Helen City

Pujiang Helen City covers an commercial area of 115 thousand square meters, with five floors, integrating many functions such as global food, fashion boutique, clothing, retail, children's entertainment, and leisure experience.

As to the appearance, Pujiang Helen City relies on the existing construction pattern, with the design of crossing and interlocking blocks integrated with random layout, as well as streamline of lights, and large area of glass surface with colorful lights, full of sense of fashion and youth.

Effect View of the Grand Atrium of Pujiang Helen City

Effect View of the Customer Receptionist in 2nd Floor of Pujiang Helen City

Effect View of East Entrance of Pujiang Helen City

As to the spatial planning, Pujiang Helen City increased concession area, planning big outdoor square with more than 6000 square meters, so as to create the leisure place with the concept of “urban living room” and the gathering place for citizens to enjoy their spare time.

Effect View of Outdoor Square of Pujiang Helen City

Effect View of Outdoor Parking Lot of Pujiang Helen City

PART.02
Brands Assemble to Gather in Crystal City

Xiao Yaofeng, the General Manager of Helenbergh Commercial said in the investment promotion conference, Pujiang Helen City will take the product positioning of “hot life to create new city”, creating commercial neighborhood center with diversified functions, paying attention to regional consumer focus, building the flexible and convenient space with multiple industries, so as to become the new landmark in residents’ life and entertainment.

As to the brand planning, Pujiang Helen City introduced six main stores, including Supermarket Oudefu from Hong Kong, Omnijoi International Cinema the leader of domestic cinema technology, Kidswant China's maternal and child retail industry brand, Yi fitness the fitness brand in Jinhua, ONE SKY HOOPPARK the first American street style basketball park in Jinhua, and Mr. Huolang China’s department store retail industry brand.

Pujiang Helen City - the Image of the store of Kidswant

Pujiang Helen City - the Image of Omnijoi International Cinema

Pujiang Helen City - the Image of Yi Fitness

Additionally, Pujiang Helen City also introduced many famous brands at home and abroad such as Player Pioneer Children’s Park, Chow Tai Fook, and Dr. Plant.

Pujiang Helen City - the Image of Yi Fitness

Additionally, Pujiang Helen City also introduced many famous brands at home and abroad such as Player Pioneer Children’s Park, Chow Tai Fook, and Dr. Plant.

Effect View of Pujiang Helen City