Helenbergh: Continuous Upgrading of Health⁺2.0 Residential System Brings Value to Customers

Established in Guangzhou in 1998, Helenbergh China Holdings Limited (hereinafter referred to as "Helenbergh") has formulated a strategy of "focusing on regional businesses while expanding presence across the country" since its inception. Helenbergh operates three core businesses, namely, residential properties, commercial properties and creative sci-tech parks in 41 cities of 13 provinces and direct-administered municipalities across the Pearl River Delta Region, the Yangtze River Delta Region, the Jing-Jin-Ji Region, the West China Region and the Central China Economic Region, and is actively promoting the development of emerging business fields for urban renewal through investment in the commercial industry.

As of March 31st, 2020, Helenbergh runs 158 projects at varying stages, providing quality housing and services for 600 thousand clients.

In early 2020, the COVID-19 pandemic swept across the country. After the pandemic is contained, the community with "health" being its first and foremost demand has emerged as a common concern faced by designers and occupants. It has also offered consumers a new perspective on the housing products, which carries healthy "quality of life". As the leader of healthy living, Helenbergh always adheres to creating value for customers in the face of changes.

01Building Health⁺2.0 Residential System

Massive consumers today place more demands for a healthy living experience in the post-pandemic era.

Helenbergh believes that competitive products are attributed to the introduction of human vision and behavior, respect for nature, advocacy of health, integration of ingenuity and craftsmanship into architecture, consideration and study in the value of city, life and space, as well as creation of livable residential areas that integrate fashion, nature, green, health and smart life.  

As early as 2017, Helenbergh launched the "Health⁺ Residential System", implemented the product standard of "Health⁺" in several projects, and established the "Health⁺ Life Experience Pavilion" in the project experience zone.

In 2018, Helenbergh, on the basis of "Health⁺ 1.0" in response to the upgrading of residential life experience under the unprecedented changes of the times, issued "Health⁺ 2.0" by introducing three dimensions of product mindset, space design and lifestyle creation, and then formulated 10 healthy living experience standards covering ecological planning, healthy community, classical architecture, livable apartment, house details, intelligent enjoyment, share amenities, home courtesy, demonstration experience and full-cycle services.

10 Healthy Living Experience Standards in "Health⁺ 2.0"

In the face of the sudden COVID-19 pandemic in 2020, Helenbergh's R&D Team, based on its understanding of the ever-changing time and user needs, has quickly gathered thoughts on how to create a healthy community, with a view to carrying out design by employing a new concept of living, and laying more emphasis on the changes of lifestyle in the post-pandemic era.

To develop the "Health⁺2.0 Residential System", Helenbergh has injected more health value factors into the ten standards of the Health⁺ 2.0 Product Value System through the following four aspects.

Healthy Living Upgrade in "Health⁺ 2.0"

1.Reflection on Architectural Form Based on Urban Texture and Living Preference

In its 22 years' history of house-building, Helenbergh has been painstakingly working on the design of residential building facade, facilitating ongoing iteration and promoting the process of urban beautification. In response to the needs of continuous urban development and people's ever-changing taste in residential housing, Helenbergh believes that the form and façade of the fifth generation of buildings should echo urban texture and resonate with urban temperament.

"Noble Modern Style" facade, as the latest achievement of the fifth generation facade originated by Helenbergh, presents a simple but elegant modern urban style as a whole, featuring an exquisite design that is concise, lively but solemn.

Rendering of the Building with "Noble Modern Style" Facade

The seamless aluminum plate splicing method is adopted for the eaves at the base. The two aluminum plates are spliced and combined through the keel, and the joint width is controlled within 5mm to ensure the stability of the connection between each aluminum plate, and the fine gaps are filled with the same-color sealant to achieve the seamless effect, thus making the cornice more delicate and prolonging the visual effect.

Rendering of the Door Header

2.Efficient Home Courtesy System Frees Both Hands to Ensure Occupants' Health

Helenbergh is committed to creating a pleasing home courtesy circulation in the residential community. This is chiefly based on the principle of contactlessness and bacteriostasis, so that the contemporary technological intelligence system is implanted into the community and architectural design.

The community entrance, first-floor lobby and garage lobby are all equipped with intelligent recognition systems such as face recognition and Hi Mansion App (owned by Helenbergh) to allow contactless access into the community.  

The elevator adopts voice recognition or recognition by card to directly determine the exact floor you live on, enabling you to free both hands and enjoy an intelligent and healthy life along the circulation from the lobby to your home without touching any public surfaces.

As for traffic circulation, the separation or diversion of owners' vehicles from general or unauthorized vehicles has been taken into consideration. In the meantime, a community sub-entry space has been designated to accommodate other general or unauthorized vehicles such as express delivery vehicle, takeaway delivery vehicle, so as to facilitate the work related to express parcel sorting and centralized disinfection.

Dotted with landscaping, the home courtesy circulation has enriched the proportion of wholesome plants, bringing a delightful enjoyment to every resident and benefiting the improvement of the community environment and air purification. Different plants emit different volatiles, which can enter the human body through the lung and skin, thus playing a significant role in preventing diseases, strengthening the body and prolonging life.

A Home Courtesy Circulation That Frees Both Your Hands

3.A Healthy Community That Fits Needs of Each Age Group

Since the very beginning of its planning and construction, Helenbergh has always insisted on taking health as a major starting point and tracing back people's needs for networking before embarking on the exploration of healthy communities.

At present, Helenbergh Health Community has built and delivered such standard modules as Health, Fitness, and Entertainment Center, Youth Energy Field, Grimms' Fairy Tales Fantasy World and Landscape-dotted Reception Hall, which covers the three dimensions of time, space and age in life. It can accommodate children of all ages for entertainment, intelligent sports, spa and wellness, physical re-examination, and popular science education, thus creating a health scenarios-based space suitable for owners of each age group.

To enable the interaction of sports, networking and home courtesy, the landscape design of Helenbergh connects the home courtesy circulation with the health community to form a healthy living circle. Besides, the outdoor community is equipped with track for aerobic exercise, parent-child swimming pool, youth energy field and other fitness facilities, with a view to accommodating young people to do exercise without heading to other places. It also includes a Health, Fitness, and Entertainment Center dedicated to the elderly and a Grimms' Fairy Tales Fantasy World dedicated to children.

Health-based Scenarios Available for Each Age Group From 6:00 A.M. to 19:00 P.M.

2."Park View Mansion Series" is Committed to Creating Healthy and Smart Residential Buildings

During the course of construction of a "Health⁺ 2.0 Residential System", Helenbergh has gradually formed a 6⁺1 product line to meet the needs of different customers through analysis and research on different cities, income groups and cultures, and by intensive integration of the landscape ecology and interpersonal connections. Helenbergh now operates six classic product lines, including Golden Time Series, Bay Series, Helen International Series, Helen Spring Series, Love-ME Series and Helen Town Series, all of which represent iconic quality residential housing projects. In addition, "Park View Mansion Series", a new addition of upgraded product line to the family of Helenbergh, is committed to offering quality residential buildings themed on healthy and smart living.

In terms of client orientation, "Park View Mansion Series" is targeted on multiple customer segments, with upgraders being the major customers, gives considerations to both first-time homebuyers and second-time homebuyers, and mainly offering medium and high-end upgraded housing products. In terms of product positioning, "Park View Mansion Series" follows the people-oriented principle and focuses on the core concept of "health and intelligence". It aims to achieve upgrade from a purely phenomenal product to a mature upgraded housing product system.

At present, the "Health⁺ 2.0" – "Healthy Living Upgrade System" has been introduced and applied to the housing products of "Park View Mansion Series". Therefore, in terms of apartment design, Helenbergh has raised a new concept of "all-day healthy stay-at-home lifestyle", with a view to focusing on every inch of space.

Taking the standardized apartment with a floor space of ca. 128m² as an example, Helenbergh not only ensures occupants to watch TV, but also have more expectations for extensive functions of living spaces (e.g. do fitness at home, read books and play family games) by introducing such designs as a spacious open living room facing south and separable and composable master bedroom, as well as LDKB with fully integrated design.

Strongly Connected LDKB with Integrated Design

Two-pronged Design for the Sake of Ventilation and Asepsis

Due to the COVID-19, increasing number of people has begun to put forward requirements for fresh air at home. Helenbergh has adopted a "transparent design in two directions" to form cross-ventilation from south to north to promote the vertical flow of indoor natural air. Some boutique apartments are also equipped with the central ventilation system. For example, the 128m2 standard apartment has four rooms facing south, with transparent design in two directions, ensuring cross-ventilation in the indoor space.

Diagram for Ventilation Inside the 128m² Standard Apartment

Separated Two-bathroom Design  

Bathroom is also an important area where diseases are common and are spread fast and easily. Helenbergh adopts a separate bathroom design with clear functions and limited chances of cross infection. Moreover, the bathroom uses deodorant floor drain to reduce the height between the bottom of the outlet nozzle and the basin, thus decreasing the probability of disease transmission due to splash.

Separating Bathroom System

Healthy Kitchen Reunites You with True Life

In terms of kitchen, Helenbergh uses cleansing, bacteriostatic and anti-toxic materials, and attaches great importance to pollution source cleaning and harmless treatment. The water purification system is also crucial to home life. Grade B and above are equipped with terminal water purification, while grade A is equipped with a pre-filter and a sink disinfection dishwasher to ensure occupants' health in drinking water.

Healthy Kitchen System

At present, the whole real estate market is still subject to regulation. A common bullish real estate market, however, is far yet to come. In addition, not all products are selling like hot cakes. This is a crucial period for real estate enterprises in arranging the product structure and layout, which determines the competitiveness of a real estate enterprise in the later period.

Under this circumstance, Helenbergh continues to forge ahead on this track, striving to create a long-lasting product to gain benefits in the future.