Steady Progress: Helenbergh Honored as Guangdong Top 12 among 100 Real Estate Developers with Comprehensive Competitiveness

On June 28, the list of Guangdong 2022 Top 100 Real Estate Developers with Comprehensive Competitiveness was unveiled. Helenbergh ranked 12th with its outstanding comprehensive operation strength, and steady operation capacity.

The list, determined by the specialized research group of Guangdong Real Estate Association and China Index Academy, was published for three years running based on a scientific, justified, and objective research on the overall developments and current players in the housing market in Guangdong. This year's research adopted a new indicator of steadiness apart from the original evaluation system used for last two years.

Helenbergh, based in Guangzhou, has won recognition from peers and the market for its development in Guangdong-Hong Kong-Macau Greater Bay Area, its planning in the core markets nationwide, and its sustained, steady and high-quality growth.

Steadily Improving Indicators of High-quality Development

A recent report issued by Lianhe, a credit rating agency in China, claimed to maintain the long-term rating of Helenbergh at AA+, and the credit rating of its stock “18Hailun02” at AA+, both with a stable outlook.

According to the rating implications of Lianhe, Helenbergh has a strong solvency capacity as the company is affected little by the unfavorable economy, so it has a low likelihood of default, a stable credit status, and a higher possibility of maintaining its credit rating in the future.

It is worth mentioning that, Helenberg has a non-public corporate bond with a total capital amount of 800 million yuan, and advanced the repayment capital with principal and interest up to 863 million yuan on June 17.

Helenbergh is an experienced real estate developer, noted Lianhe. By the end of 2021, Helenbergh’s total consolidated assets amounted to 169.613 billion, up by 11.09% from the end of the previous year, with a continuous net cash inflow from operating activities.

Sales-wise, the subscribed area of Helenbergh’s property for sale in 2021 increased by 14.71% year-on-year, the sales amount climbed by 8.99% year-on-year, with a relatively stable average price of subscribed sales and incremental carried-forward area and amount both increased. The average price of carried-forward area was also stable.

Between January to May 2022, Helenbergh achieved a rise in sales outstanding, up by 3% from the same period last year, and the sustained cash inflow from core businesses is expected to be sufficient to satisfy its financial and operational needs.As for land reserves, Helenbergh owned a total landmass of 30.26 million square meters counted in equity caliber (including portions sold). The abundant land reserves can support its development demand for some time to come.

Highlighting Product Attractiveness as Core Competitiveness

Under the strategy of “national layout with regional focus”, Helenbergh has deeply focused its development in the five core areas: the Pearl River Delta Region, Yangtze River Delta Region, Beijing-Tianjin-Hebei Region, Western China Region and Central China Economic Region. It also engaged actively in developing Guangdong-Hong Kong-Macao Greater Bay Area and the integration of the Yangtze River Delta.

In the Pearl River Delta Region, Helenbergh takes Guangzhou as the starting point, and has gradually expanded towards major cities in the Greater Bay Area. Currently, it has developed 80-plus properties in 10 cities, including Foshan, Zhongshan, Jiangmen, Zhuhai and Huizhou.

Based on the “Health⁺ 2.0” Residential System, Helenbergh’s health-oriented real estate was widely recognized by the owners. For example, Foshan Helenbergh-Midea Jiuyuefu has spurred a number of sales booms since its opening in May 2021, creating a local  industrial legend that “for every three suites sold, there must be one set in Jiuyuefu”. Since its entry into the market, Zhongshan Helenbergh-Jiuyuefu has become a benchmark project in the downtown area of Zhongshan, as it boasts a market share of over 50% in the area. Besides, Zhuhai Helenbergh Jiuyue Longwan is a huge upgrade among the sixth generation properties developed by Helenbergh. The project has recently been awarded as one of the "Top 20 National Entry Luxury Properties" by Cric China, a housing consultancy.

Rendering of Zhongshan Helenbergh Qingyuntai

In addition, Helenbergh owns 26 commercial properties by the end of 2021, many  of which are located in Guangzhou, Foshan, Zhongshan, Zhaoqing and other cities in the Greater Bay Area. Lianhe Credit Rating points out that as these commercial properties are developed and put into operation one after another, the rental income of Helenbergh is expected to grow as such.

Rendering of Guangzhou Helen Park

Years of research on customers’ needs for living guided Helenbergh to be a pacesetter in creating a healthy living system and developing multi-styled and quality commercial properties, thus providing strong support for its long-term development.

Yuexiang Delivery System for a Better Life

Helenbergh aims to achieve quality delivery and has continuously improved and refined its construction and services. For the delivery system, Helenbergh has set up eight touch points of delivery including blueprint, contract-signing, delivery and acceptance as well as community service. A “3+2” delivery system called Yuexiang is put into place to ensure that the full-cycle delivery services meet the standards and to continuously improve the delivery experience of owners.

Quality, top priority of Helenbergh

At the delivery site, Helenbergh polishes every detail of its considerate services, including the innovative reform of “certificate upon delivery”, a sense luxurious house delivery ceremony and one-to-one acceptance. Recently, Huizhou Helenbergh Hailun Xiangzhou was delivered ahead of schedule, opening a new chapter of happy life for more than 500 owners.

The delivery site of Huizhou Helenbergh Hailun Xiangzhou

Helenbergh has been working hard on improving its delivery services. In 2021, it delivered new houses covering a total area of nearly 3 million square meters. In the first quarter of 2022, Helenbergh finished near 20 batches of quality delivery with a floor area of near 1 million square meters, covering core cities such as Wuhan, Chengdu, Wuxi, Jiaxing, Huizhou and Jiangmen. In the first concentrated delivery of some key projects, it realized a delivery rate of 94.28% and an overall satisfaction rate of 96.3%.

Committed to the brand philosophy of “Flourish with you”, Helenbergh always cares about what the customers need and focus on improving its projects and services. Going forward, Helenbergh will stick to its steady and quality development by enhancing the core businesses of residence development, commercial operation and innovative technology, thus unleashing the brand value of advancing for a wonderful future.