Bright Futures: Helenbergh Signs Strategic Agreement with Jinke

On December 2, Helenbergh China Holdings Limited and Jinke Group signed a strategic cooperation agreement in Helenbergh’s Guangzhou headquarter. The agreement enables the cooperation in housing project development, land auction and urban renewal with respective resources, through which Helenbergh and Jinke can strengthen core competencies and build a promising future with win-win outcomes for each other.

Site of signing ceremony

Attendees of the signing ceremony included Helenbergh Executive Vice President Wang Meng, Helenbergh Urban Renewal Group Vice President Lv Jiangtao and Lin Dexiang, President Executive Director, Board Chairman & General Manager of OCEAN SPRING PROSPERITY Bowen, CRO Liang Zhongtai, Jinke Investment Center General Manager Yang Zhao and Feng Lingyu, Jinke South China Branch General Manager Duan Weili, The agreement stipulates the four fields of future deep cooperation: joint development of ongoing projects, information share in joint development, asset restructuring, real estate finance innovation and urban renewal, coupled participation in land auction as well as collaboration in bidding for the renewal project of Guangdong-Hong Kong-Macao Greater Bay Area.

Both sides expect to boost leaping improvement in respective businesses through resource sharing, complementary advantages, mutual development and innovation, so as to jointly promote the healthy and stable growth of the real estate market.

Established in 1998, Jinke Group has flourished into a conglomerate integrating residential property, technology investment and operation, life services, cultural tourism and health over the past two decades. It runs businesses in the Beijing-Tianjin-Hebei Economic Circle, the Yangtze River Delta Circle, the Pearl River Delta Economic Circle and the Yangtze River Economic Belt, including projects operated in 23 cities and provinces as well as autonomous regions nationwide.

Since its establishment in the same year, Helenbergh is committed to the brand philosophy of “To Flourish with You” and the strategy of “To Focus on Cities with Presence across the Country”. By the end of June this year, its businesses have covered 14 provinces and over 40 cities in the Pearl River Delta Region, the Yangtze River Delta Region, the Jing-Jin-Ji Region, the Western China Region and the Central China Economic Region. Currently, it boasts nearly 200 projects at different stages in residential property, commercial property and creative tech park. With such commercial investments, Helenbergh aims to stimulate the development of emerging businesses in urban renewal and has rendered high quality houses and life services for 600,000 and more clients in total.