Good News| Helenbergh Ranked 15th on the List of Brand of China Real Estate Companies

On September 10, 2020, the "2020 China Real Estate Brand Value Research Results Conference& the 17th China Real Estate Brand Development Summit" sponsored by TOP10 Real Estate Research Groups of China, organized by CIH, China Index Academy was grandly held in Beijing. At the meeting, the list of "2020 China Real Estate Company Brand Value" was unveiled and Helenbergh won "2020 TOP 50 Brand of China Real Estate Companies(the 15th)".

Data source:China Index Academy

Honor certificates

Helenbergh has won the award for several consecutive years, which means that the rising brand reputation and comprehensive strength of Helenbergh have been fully proved and widely recognized by the industry.

National distribution, regional cultivation

Established in 1998, after over 20 years of development, Helenbergh has been dedicated to becoming the leading real estate developer in China. Mainly engaged in three main businesses of residential property, commercial property and creative science park, Helenbergh promotes the development of emerging business of urban renewal with commercial industrial investment.

Helenbergh adheres to its development strategy of "national distribution and regional cultivation" for every new undertaking in the city and expands its business with quality and vision. As of March 2020, Helenbergh's business has covered five core urban agglomerations of Pearl River Delta, Yangtze River Delta, West China, Central China and Beijing-Tianjin-Hebei Region and other regions and developed 158 quality projects in different development stages in 41 cities across the country.

Map of national distribution of Helenbergh

During development, Helenbergh comprehensively promoted its products and steadily improved its brand value. With "health⁺" as its product strategy, Helenbergh has formed 6 classic product lines of Golden Time Series, Bay Series, Helen International Series, Helen Spring Series, Love-ME Series and Helen Town Series and brand new improved product line-Park View Series to satisfy different demands of different customers with flexible product forms. It's dedicated to creating more healthy residence environments for cities and accumulating brand assets.

Huzhou Helenbergh ·Helen Bay Photo

Huizhou Helenbergh ·Park View Mansion Rendering

In the business field, Helenbergh creates sustainable commercial ecological chain. In addition to building community business-Joy Neighborhood, it also builds three commercial brands of Helen World, Helen City and Helen Park with strategic view to cover one-stop shopping center, medium and high-end commercial complex, community shopping plaza so as to provide good commercial experience with professional operation level.

Three commercial product lines of Helenbergh

In addition to residential property and commercial property, Helenbergh also explored the creative technology park and built headquarter gathering base integrating office, scientific research, design, Chinese-style and incubation.

Upgraded "health⁺"philosophy contributes to the accumulation of brand value

As the leader in healthy residence, Helenbergh has undergone several iterations since its launch of "health⁺" product strategy. In 2016, Helenbergh initiated "health⁺" product strategy and stressed the priority to customers' health including physical and mental health and balance within community.

In 2017, Helenbergh released "health⁺ residence system" and implemented "health⁺" product standard for many projects.

In 2018, based on the understanding of era evolution and user demands, Helenbergh upgraded and improved product series to "health⁺2.0" from three dimensions of product thinking, space design and life building.

In the context of the pandemic in 2020, Helenbergh R&D team quickly developed more thinking on healthy community building: injected more health value factors on 10 standards of “health+2.0”product value system from multiple perspectives.

"Health⁺2.0" healthy living upgraded system

In combination with evolution in social family structure in recent years, "health⁺ 2.0" products develop 3⁺N growth-type and livable house types, 13 all-age healthy park modules, 7 themed functional pan-clubs and emphasize the space flexibility, scenario-based application and experience. Health⁺ community shows emphasis on "healthy experience" and cares for "all life" in warm home, happy park ecosystem and sheltered gray space.

Upgraded services for better life

In addition to the upgrade in product quality, Helenbergh also deepens and refines its understanding of services to connect products with services, houses with life and creates better life experience with quality services.

Helenbergh continuously provides value-added services for customers. As of today, it has served over 600,000 customers with its service area covering over 30 million. Helenbergh creates "6H loving life service system" with "happy house viewing, assuring contracting, relieved expectations, worry-free house trading, joyful relocation and comfortable settlement" to solve pain points of customers, create values for customers and build warm neighborhood relationship.

6H loving life service system

It initiated "360-degree passionate service mode" to construct a harmonious neighborhood and create residence culture with a strong sense of belonging with "harmony", "comfort", "warmth", "health", "sunshine", "delicacy" as core.

360-degree passionate service mode

Dedicated into public welfare and passing on positive energy

Meanwhile, Helenbergh practices social responsibilities, showcases undertaking of real estate enterprise and flourishes with the city.

The pandemic outbreak at the beginning of the year was widely concerned. At the critical moment, Helenbergh made fast move, tided over the crisis with the country and people and took an active part in pandemic prevention and control. In addition to donating 5 million yuan to Wuhan Charity Federation, Helenbergh also donated medical materials purchased overseas, launched companies across the country to donate materials for local anti-pandemic actions and launched community we-doctor mental health care platform in 63 projects nationwide to contribute to the fight against the pandemic. The positive brand image of fighting against the pandemic won Helenbergh praises from the industry and the society.

In addition to making concerted efforts in the fight against the pandemic, Helenbergh successfully carried out four types of charity undertakings of Helenbergh Support, Helenbergh Education, Helenbergh Kindness and Helenbergh Action with "donations for schooling, poverty alleviation, assistance to the disabled and the elderly, disaster relief" as tenets to showcase the responsibilities of enterprises in the new era.

In the future, Helenbergh will continue to focus on regional development, continue to expand brand influence, adhere to the brand philosophy of "flourish with you". Through continuous exploration of better life and undertaking of social responsibilities, it's determined to join hands with partners to create a better life.