Special Industry Empowering Rural Revitalization, Helenbergh Creates a Support Template for Liannan Tea Industry

Recently, the rural revitalization inspection delegation of Helenbergh China Holdings Limited (Helenbergh for short) entered Liannan to visit several tea mountains and factories, taste the fragrant new tea and deeply explore the innovative support model for rural revitalization of Liannan through its tea culture.

As an early enterprise to support Liannan’s tea industry, Helenbergh has conducted in-depth market research and established a scientific and efficient tea industry support model with distinctive features and led the local tea farmers to explore and find a rural revitalization path with professional, large-scale and efficient industry.

Targeted Support with Complete Industrial Chain to Boost Economy and Increase Income

Earlier, the development of Liannan’s tea industry was faced with certain challenges, as there were very few large-scale and standardized tea growing bases, a shortage of professional talents, unstable processing technology and poor sales channels. These problems are restricting the further development of local tea industry.

Helenbergh signs a deep cooperation agreement with Liannan Supply and Marketing Cooperative

“In order to realize targeted and efficient supporting effect, Helenbergh has deeply probed into the development status of Liannan’s tea industry and developed an efficient support strategy according to local conditions in advance.” Zhang Jian, general manager of Guangdong Zhenxin Ecological Agriculture Co., Ltd. of Helenbergh, said. In the course of supporting, Helenbergh has constantly optimized the supporting measures and established an industrial support model involving “companies, research institutes and academic institutions, cooperatives and farmer households” to benefit more people.

Zhang Jian (middle) guides the delegation to pick the tea leaves

Zhang Jian pointed out, through the complete industrial chain support integrating production, processing and sales, Helenbergh helped Liannan’s tea industry to embark on a large-scale, scientific and sustainable development path, led the rural collective industry’s sustainable development and ensured that the funds were used in rural revitalization and increasing the income of people in difficulty, thereby realizing the goals of industrial support and increasing the income of tea farmers.

It’s noteworthy that during the pre-sale of spring tea in 2022, Helenbergh innovated the marketing measures. Helenbergh has solved the difficulty in the sale of Liannan big-leaf tea through different methods, such as live sales promotion, inviting tea merchants from other places to make a local inspection trip and holding spring tea pre-order events. It has achieved support of a complete industrial chain covering “planting, purchasing, production and marketing” and further solidified the industrial foundation of Liannan big-leaf tea to enhance the industrial advantages and boost local economic development.

The delegation experiences the process of tea production

In communicating with the inspection delegation, Qin Shaofan, the person in charge of the aforesaid Yaoshan Tea Factory, said, the professional assistance and support of Helenbergh for Liannan tea industry had not only popularized the tea brand of Liannan, but also increased the local tea farmers’ income. Meanwhile, it has also promoted the rapid improvement of local tea enterprises in such areas as process, quality and sales and enhanced the development of Liannan tea industry to a new level.

Technical Talents Offer Support in the Rural Areas, Turning Tea Mountains into “Mountains of Gold and Silver”

Liannan is uniquely endowed with ecological resources and its tea brand is famous. It has been a focus of development of local rural revitalization how to turn the tea mountains into “mountains of gold and silver” of the people through industrial support.

In order to better help tea farmers to grow and produce tea and increase the yield and income, Helenbergh has invited tea experts to offer comprehensive technical guidance from tea planting to production. Helenbergh has formed in-depth cooperation with the Tea Research Institute of Guangdong Province Academy of Agricultural Science. Based on the demands of Liannan’s tea industry, tea enterprises and the government, they have offered support for Liannan tea industry in such aspects as new species breeding, planting management, new products R&D, standard development and cultivation of skilled talents and craftsmanship, seeking technical breakthroughs.

The tea expert explains the process of tea production for the delegation

At the mention of the role of enterprises and experts in offering technical support in the rural areas, Li Zhigang, an assistant researcher with the Tea Research Institute of Guangdong Province Academy of Agricultural Science, said, the aforesaid Tea Research Institute and Helenbergh had signed a strategic cooperation framework agreement for the high-quality development of tea industry to boost the Liannan’s tea industry to embark on a fast track supported by science and technology.

According to the relevant principal of Helenbergh, in the 2021 Liannan spring tea’s first picking festival activities, as a supporting enterprise, Helenbergh set up a stall at the site to purchase fresh tea leaves. It purchased 7,500 kg of fresh tea leaves from the farmers to help them create an income of about 375,000 yuan. With an annual purchase of about 2,500 kg of dried tea, it has worked with and led more than 50 farmers, while the farmer households’ annual income has increased by above one million yuan. Besides, in order to further increase the scale of Liannan’s tea industry, in October 2021, Helenbergh cooperated with Liannan Yao People Autonomous County Bapai Yaoshan Ecological Agriculture Co., Ltd. to build a provincial modern agricultural industrial park of tea fungus at Liannan County. The park occupies 2,000 mu. It’s expected that after its completion, it can have a harvest up to 0.60 million kg, with an annual output value up to 12 million yuan.