Scrambling for a Share of Intelligent Home, Helenbergh Drives Operation of Living Quality Upgrade with Science and Technology

As Bill Gates predicted in “The Road Ahead”, in the near future, residence without intelligent home system will be outdated just like the residence without WIFI, which means that intelligent home is the next development trend of real estate industry. This is a promising market, and is also a field that could subvert traditional residence.

Traditional tech behemoths including Huawei and Xiaomi participated in this field, and land agents, as the main participant, are also the strong competitors. As many leading enterprises were just taking their first steps, some real estate enterprises have begun to layout for a long time, with established system and operation ideas.

The emphasis on smart living and intelligent home has positive promotion in improving competitiveness of land agents. It is because that the entire real estate industry has entered a competing stage of higher intensity. Land agents must depend on product power and service power to stand out. The competition in this aspect has just begun.

As a real estate enterprise from South of China, Helenbergh offered a very good observing sample. It is more active in layout and advancing of smart home, comparing with other real estate enterprises, and it had more mature operation of products. Under this background, Helenbergh’s product system is continuously upgrading, establishing irreplaceable core competitiveness.

Fig: Helenbergh China Holdings Limited

Empowering Smart Life

Helenbergh is good at making use of external forces in the aspect of improving competitiveness of smart home. Recently, Helenbergh China Holdings Limited and Zhejiang Linglu Intelligent Technology Co., LTD (Linglu Intelligent for short) reached agreement of strategic cooperation, and Linglu has obtained investment in tens of millions yuan from Helenbergh.

Accordingly, Linglu Intelligent will provide whole house intelligent solution to Helenbergh’s real estate projects, covering various situations including intelligent security, intelligent electricity, intelligent lighting, intelligent doors and windows, and video entertainment, so as to offer owners with efficient, convenient and flexible new experience in smart life, creating better digital living space and building smart home with high quality.

Smart home is the direction and layout that Helenbergh values. Huang Bowen, the vice president of Helenbergh China Holdings Limited, said that, current developing mode of real estate is different from the past. Previously, resource advantages were getting more attention, but now, it is necessary to focus on incremental and stock market, as well as improve product experience and living experience. We pay more attention to the people-oriented part, with the hope of continuously improving owners’ comfort level and sense of identity. In order to achieve the above mentioned goals, smart technology is very important accomplishing means.

“In the short term, it could improve product power and market competitiveness; in the long term, we can see that in this network age, real estate industry is having a great opportunity. Smart home product will become standard configuration for future residence. This cooperation will make Helenbergh’s product have stronger market competitiveness, which is more suitable for users’ current demands of intelligent home.” Huang Bowen pointed out.

In the future, Helenbergh will continue to focus on smart home, so as to perfect the living scenes of intelligent living. It is known that Helenbergh will intensively cooperate with Linglu Intelligent, with the estimation of over 300 million operation revenue within three years, while the overall revenue of Linglu Intelligent will reach 1.5-2 billion yuan within three to five years based on conservative estimation.

Actually, before this strategic investment of Linglu, the overall smart home system of Helenbergh has already been well built.

Since the systematic proposal of “Health⁺”product concept in 2016, currently, Helenbergh has completed the upgrade of “Health⁺ 2.0”, forming ten standards of healthy living experience with 48 value points and 169 details. In 2020, customers began to have improved requirements of healthy life after the epidemic, so Helenbergh upgraded the system of “Health^⁺ 2.0”, releasing four healthy living systems including “system of healthy and efficient space”, “system of healthy and friendly atmosphere”, “system of healthy and intelligent technology”, and “system of healthy promotion management”.

Fig: Smart Ecosystem of Hi Residents

Various Aspects of Intelligent Products

In this industry, Helenbergh is among the few outstanding ones that created standard products for the living system. Since its establishment, Helenbergh kept thinking about relationships between people and architecture, architecture and city, city and life, engaged in research on quality living, and proposed concepts of “Health⁺”, so as to become the leader in healthy residence.

As the concept of “houses returning to the essence”takes root, Helenbergh believed that healthy living community would be the future developing trend, from the perspectives of sustainable development and long-term needs. It also engaged in creating a harmonious living place where people can rest the body and heart with community life.

Helenbergh also has corresponding product system. For example, it established three product series based on market and customer needs, including the Xiyue Series with the positioning of high-end improvement residence, the Jiuyue Series targeting people who wish for improvement in residence, and Heyue Series targeting the group with improved rigid demand, such as new urban population and white-collar workers, so as to ensure the maximum adaptation of the product series.

Helenbergh has given much thought about this, which is rare in the industry. During the product development and application, Helenbergh has paid respect to the value of each piece of land, conducting in-depth research on every city, region, and land, trying to see through customers’ mind, profoundly combining geographical position and interperson connection, and targeting various products with different regional positioning, so as to fulfill the promise of cultivating every piece of land.

Certainly, Helenbergh’s significant development in terms of products should be attributed to its long-term developing concept and rhythm. As is known to all, with the restriction of “three red lines” and other policies, real estate industry has entered a new developing era. The golden age has gone, and real estate developers will face more new requirements, with higher pressure in operation and financing.

Facing the market environment, only with steady operation, can Helenbergh achieve periodic high growth, and provide more diversified choices to customers in terms of products and services. Helenbergh has done very well in the control of this aspect.

The land reservation of Helenbergh is of relatively high quality. The company adhered to the strategy of national layout and deep regional developing, and has covered many provinces and cities, including Guangdong, Zhejiang, Hubei, Jiangsu, Anhui, Sichuan, Shanghai, Chongqing, Fujian, Shandong, Hebei, Jiangxi, Shaanxi, Yunan, and Guizhou, with nearly 200 projects in more than 40 cities nationwide, and in-depth layout in the Pearl River Delta Region, the Yangtze River Delta Region, the Jing-Jin-Ji Region, the Western China Region, and the Central China Economic Region.

All of these support Helenbergh to continue developing with high quality. With the prospective layout, fine management system, and excellent product system, Helenbergh achieved steady and quality scale growth, aiming at new heights in multiple aspects.