Helenbergh is Proudly Listed in 2020 Best 100 of China Real Estate Developers for Two Consecutive Years, Ranking Top 50

On March 18th, 2020, the "Evaluation Results for 2020 Top 500 of China Real Estate Developers" jointly sponsored by China Real Estate Association and China Real Estate Appraisal of Shanghai-based E-house China R&D Institute was officially released. The evaluation event for "Top 500 of China Real Estate Developers" has been carried out for 12 consecutive years and boasts an extensive professionalism and authority in the industry. Relevant evaluation results have become an important standard for comprehensively evaluating the comprehensive strength and industry status of real estate developers.

Helenbergh Once Again Included on the List Thanks to Its Investment Layout, Robust Profitability

and Coordinated Development of Diversified Businesses

2020 Best 50 of China Real Estate Developers

2020 Best 10 of Development Potential of China Real Estate Developers

2020 Best 50 of China Real Estate Developers by Comprehensive Strength in Commercial Property

Certificate for 2020 Best 50 of China Real Estate Developers

Certificate for 2020 Best 10 of Development Potential of China Real Estate Developers

Helenbergh Relies on Accurate Timing to Establish a National Presence with Quality Land Reserve

According to rough statistics, Helenbergh, after 22 years of development, has established its presence in 37 cities of 12 provinces and direct-administered municipalities across the Pearl River Delta Region, the Yangtze River Delta Region, the Jing-Jin-Ji Region, the Western China Region and the Central China Economic Region, and now operates more than 150 projects at different stages of development. The forward-looking investment layout has benefited Helenbergh to maintain a long-term steady growth momentum.

Taking the Pearl River Delta Region as an example, Helenbergh has established a business presence in 10 cities, including Zhongshan, Zhuhai and Huizhou. All these cities in the Pearl River Delta Region have been included in the strategic plan of Guangdong-Hong Kong-Macao Greater Bay Area (GBA), enabling Helenbergh to have over 40% land reserves in the GBA, with a land reserve value of over RMB 100 billion. In 2019, the implementation of the GBA development plan delivered a positive signal toward development, and the future development of Helenbergh will benefit from the long-term dividend of the GBA plan.

Starting from Guangzhou, Helenbergh will further extend its reach to other regions, particularly paying close attention to regions or areas with policy support, such as the GBA, Hangzhou Bay Region and Yangtze River Economic Belt. Through nationwide strategic planning and regional focused investment strategies, Helenbergh will further expand its business in different regions. In 2013, Helenbergh started its projects in Shanghai, which marked the beginning of its market expansion in the Yangtze River Delta Region. Subsequently, the business map of Helenbergh has been expanding. Currently, Helenbergh has covered more than 13 cities in the Yangtze River Delta Region, and runs 29 projects of different sectors. Apart from the steady business promotion in the Yangtze River Delta Region and the Pearl River Delta Region, Helenbergh also launched its projects in Jinan (a city of Shandong Province), Jingzhou (a city of Hubei Province), Jiujiang (a city of Jiangxi Province), etc.

Helenbergh Has Been Recognized by Multiple International Agencies Thanks to Its Impressive Financing Capacity.

In addition to constant optimization of land reserve, Helenbergh witnessed impressive comprehensive financial performance in 2019, thus winning recognition from multiple international agencies. In May 2019, the international authoritative credit rating agency, Moody's, gave Helenbergh a "B2" credit rating. The other international authoritative credit rating agency, Fitch Ratings, affirmed Helenbergh's long-term International Depository Receipt (IDR) at "B⁺" with a steady outlook. This has been the second year that Helenbergh has won such a rating. In October 2019, Fitch Ratings gave Helenbergh the same rating again, believing that the ample and diverse land reserve, steadily improving profitability and improvement of financial transparency suffice to support this rating.

The recognition of multiple international rating agencies is also beneficial for Helenbergh's optimization of its debt structure through diverse financing channels. Since 2019, Helenbergh has maintained a favorable financing level, and in October 2019, it successfully issued USD 300 million of two-year senior unsecured bonds, whose nominal interest rate was 12.875%. In January 2020, USD 250 million of senior unsecured bonds were issued, and the earning rate of the additional issue was 12.25%.

Helenbergh is Focusing on the Core Business of Residential Property While Pursuing a Diversified Business Development.

With residential property as its core business, Helenbergh has also explored the development of commercial property and creative sci-tech park.

In terms of residential property, Helenbergh, through its standardized project management system, has developed six residential product lines, including Golden Time Series, Helen International Series, Bay Series, Helen Spring Series, Love-ME Series, and Helen Town Series. These product series cover different forms and grades of residences.

Since 2016, Helenbergh has started gradually improving its product lineups through improvement of customer research, product planning and design capability. In 2016, Helenbergh proposed the concept of "Health+" for the first time. In 2017, Helenbergh launched the "Health⁺ Residential System", including "Health+ Ecology Planning", "Health+ Boutique Residence", "Health⁺ Intelligent Community" and other health system standards. In 2018, its product "Health⁺ 2.0" was released, which will be comprehensively implemented in the brand-new upgraded product line "Park View Mansion Series".

In terms of commercial property, Helenbergh positions itself as the "urban business circle creator', having created the one-stop shopping mall and the comprehensive medium-and high-end business complex "Helen World", multifunctional business center "Helen City", and community-based shopping mall "Helen Park". These three different product lines can cover shopping needs of residents in different urban spaces, and further enhance the space value. Currently, Helenbergh owns 15 commercial property products, either underway or already put into use, in China. The first "Helen City" was opened in Nanjing in 2008.

The diverse businesses of Helenbergh also include the creative sci-tech parks. Helenbergh defines these parks as "industrial incubators". By focusing on such fields as innovative technologies, e-commerce, culture and creativity, Helenbergh has designed, developed and operated comprehensive creative sci-tech parks in suburbs, which are committed to promoting prosperity of high tech or "new economy" companies, boosting the economic development of areas, and empowering an efficient urban development.

Helenbergh is Vigorously Engaged in Pandemic Prevention and Control to Fulfill Its Corporate Social Responsibilities.

Keeping a close eye on public issues, Helenbergh actively implements its corporate social responsibility. Apart from steadily moving forward conventional projects for public good, Helenbergh has joined the efforts to fight the COVID-19 pandemic following its outbreak. On January 26th when the pandemic just broke out, Helenbergh donated RMB 5 million yuan to the Wuhan Charity Federation, which would be used to fund efforts of Wuhan and its surrounding cities to fight the pandemic. On February 5th, Helenbergh outsourced 276,560 medical/surgical masks and N95 masks, and 40,000 pairs of surgical gloves by coordinating with various parties. Through the Hubei Charity Federation, Helenbergh donated these medical supplies to Union Hospital Affiliated to Tongji Medical College of Huazhong University of Science and Technology, Ninth Hospital of Wuhan, Gedian Health Center in Ezhou City, and Jingzhou District TCM Hospital in Jingzhou City to support the pandemic prevention and control at the forefront.

On February 14th, Helenbergh launched the "Salute to Guardians" Plan, which included 63 projects in 22 cities to donate supplies for the forefront fighters, and deliver healthy food through non-contact delivery in several cities. Additionally, Helenbergh worked with We Doctor Group to provide online free consultation of COVID-19. Because of its proactive actions in this pandemic prevention and control, Helenbergh made itself into the "Anti-COVID-19 Donation List of the Real Estate Industry 2020".