Helenbergh’s High-quality Development Recognized, Defending its Place Among the Top 50 of China Real Estate Developers

On March 16, the list of “2021 Top 500 of China Real Estate Developers” was released in Shanghai. Relying on its continuously improving comprehensive strength and high-quality development, Helenbergh is once again listed in “2021 TOP 50 of China Real Estate Developers” and “2021 TOP 50 of China Commercial Real Estate Developers”. At the same time, its latest brand--Helenbergh·Park View Series was awarded the “Excellent Product Series of 2021 China Real Estate Developers”.

The evaluation of “Top 500 of China Real Estate Developers”, co-hosted by the China Real Estate Association and the China Real Estate Appraisal of E-House (Shanghai) Real Estate Research Institute, has been carried out for 13 consecutive years. Its evaluation results have become an important standard for evaluating the comprehensive strength and industry status of real estate developers.

High-quality growth, stable and positive indicators

Helenbergh was established in Guangzhou in 1998 and has maintained steady development for more than 20 years. In recent years, Helenbergh has ushered in a new stage of high-quality growth with outstanding performance. Based on its continuous and stable operating performance, Helenbergh has been rated “B⁺” and “B2” respectively by the international authoritative credit rating agencies Fitch and Moodys in 2020, with the outlook of “stable”.

At present, the market of Helenbergh has been expanded to more than 40 cities in 15 provinces and municipalities across the country, with an area of approximately 17.49 million square meters under construction. Guided by the national development strategy, combined with the strategy of “a national layout, regional further development”, Helenbergh continuously deepens its layout in the Pearl River Delta, Yangtze River Delta, Beijing-Tianjin-Hebei, West China and Central China, and ranks among the top local real estate developers in cities like Huizhou and Kunming. For example, in Kunming, where the market is fiercely competitive, it has been listed in the TOP10 of real estate transactions in Kunming in 2020. In Huizhou, where large-scale real estate developers gather, its annual sales ranked fourth in 2020.

Sufficient and high-quality land reserves have also laid a solid foundation for the high-quality

development of Helenbergh. With the ability to acquire land through diversified channels, Helenbergh continues to gain high-quality land reserves. In 2020, Helenbergh gained dozens of high-quality land reserves in cities like Chongqing, Guiyang, Foshan, Jinhua, Wuhan, and Hefei. As of December 31, 2020, the area of land reserves of Helenbergh reached 31.57 million square meters.

Limited but diversified collaborative development to create a benign ecosystem

In response to the continuous changes in the market, in order to strengthen control and response flexibly, Helenbergh has further clarified the limited but diversified collaborative development recently. With residential property development as the core, the company has comprehensively promoted its business structure of collaborative development of commercial properties and innovation and technology parks.

Taking the commercial property as an example, since the debut of the first commercial property project in 2013, Helenbergh Commercial property has entered a stage of comprehensive development. In more than ten key cities including Shanghai, Guangzhou, Hefei, Kunming, Nanjing, Wuhan, and Zhongshan, 15 commercial property projects have been established, and three product series have been formed, namely, Helen World, Helen City, and Helen Park.

Picture of Guangzhou Helen Park

Among them, Helen World is positioned to be “fashionable and creative” and is committed to building a landmark-level one-stop integrated shopping mall. Positioned to “create a lifestyle and ignite a new city”, Helen City is to create a multi-functional commercial neighborhood center in high density residential areas. Helen Park is positioned as “a fun, joy and lively lifestyle”, and is an open or semi-open commercial entity with experiential formats such as catering, supporting facilities, leisure and retail.

Rendering of Kunming Helen World

As the first commercial property project of Helen World, Kunming Helen World is expected to open this year. The project is located in the CBD of the five major urban areas in Kunming, with a total construction area of one million square meters. It integrates a shopping center, commercial pedestrian street, Grade A office building, a star-rated hotel, and offices into one, committed to creating a global cultural and living area that showcases the essence of world culture, and leads a trendy new lifestyle.

Comprehensively upgrade products to create a healthy human settlement

23 years of development has continuously improved Helenbergh’s strength. Adhering to the brand concept of “creating beauty with you”, Helenbergh continues to ponder over the relationship between life and architecture, architecture and city, city and life, and explores an ideal living system that covers the whole community, the whole family, and the whole lifestyle.

In 2016, Helenbergh put forward the product concept of “Health^⁺”, the “Health^⁺” living system in 2017, and “Health^⁺2.0” in 2018. It was the first in the industry to propose ten healthy living experience standards covering 48 value points and 169 details, becoming a leader in the area of healthy human settlements.

Picture of Jingzhou Helenbergh·Helen World

While continuing to empower healthy human settlements, Helenbergh will upgrade the original six classic product series to three product series of “Yue” in 2020, which are the Xiyue Series, which are positioned as high-end improved residential property, the Park View Series for improved people, and the Heyue Series for new urban crowds and white-collar workers.

Picture of Zhongshan Helenbergh·Park View Mansion

Among them, Helenbergh’s Park View Series is the major implementation of the “Health^⁺2.0” upgrade. At present, Park View Series has deployed more than 20 projects in 16 cities including Shanghai, Zhongshan, Chengdu, Kunming, Taizhou, Jinhua, and Chongqing, and has become the signature and business card of Helenbergh in many cities.

Looking forward to 2021, Helenbergh will strive for progress while maintaining stability, under the guidance of the limited but diversified collaborative development, build a scientific and efficient management system, and continue to promote high-quality and large-scale development. Meanwhile, based on customer needs, it will explore market needs, provide higher quality and diversified products and services, and truly satisfy people’s needs and yearning for a better life.