Remaining true to original aspiration, Helenbergh honored as “2019 Enterprise with Comprehensive Quality in Real Estate”

From July 26 to 29, the "19th Annual Event of the Bo'ao 21st Century Real Estate Forum" hosted by the 21st Century Economic Report under Southern Finance Omnimedia Group was held in Sanya of Hainan. The forum is currently one of the highest-level and most influential professional forums on real estate in China. On the "awarding ceremony of 2019 China Real Estate Golden Brick Award" held at the same time with the forum, Helenbergh, for its robust development and quality products, won the honor of "China Real Estate Golden Brick Award--2019 Enterprise with Comprehensive Quality in Real Estate", fully highlighting the heart and achievements of Helenbergh in product quality.

With a national planning, flourish with the cities

As a winner of "2019 Enterprise with Comprehensive Quality in Real Estate", Helenbergh has adhered to the strategy of national cross-region planning and focused efforts in regions, focusing on five core urban agglomerations, namely the Pearl River Delta, the Yangtze River Delta, Beijing-Tianjin-Hebei Region, the Central China and Western China. Its business covers 122 quality projects in 33 cities such as Shanghai, Guangzhou and Wuhan (the data as of January 31, 2019), committed to building a quality life for tens of thousands of owners. While witnessing and participating in the development of China's real estate sector, it has also achieved a robust development and a leap in comprehensive strength.

Pursue steady and high-quality development with quality land reserve

In urban development, Helenbergh has always adhered to the strategy of expanding outward from the core of first and second-tier cities. Taking the national-level strategic highland Guangdong-Hong Kong-Macau Greater Bay Area as an example, at present the Greater Bay Area is one of the regions with the most healthy population structure and the greatest potential under the trend of urbanization across China. Centered around Guangzhou, Helenbergh has focused its efforts in the cities of One-hour Economic Circle of the Guangdong-Hong Kong-Macau Greater Bay Area such as Zhuhai, Zhongshan, Foshan and Huizhou. Its land reserve in the region accounts for more than 40% of its total land reserve, with a worth more than 100 billion yuan.

By focusing on the "bonus region" with a high economic development level and strong demands, it continuously deepened its efforts in the core urban agglomeration and reserved dynamic energy for its steady and high-quality development. In the second half of the year, Helenbergh will strengthen its accurate investment in land, deepen its efforts in the cities and try to acquire quality land in first and second-tier cities and strong third and fourth-tier cities and further unleash its early advantages of deployment ahead of time.

Upgrade products to the philosophy of Health⁺ 2.0

Under the background of "Health China", Helenbergh keeps a keen watch on the changes of residential demands under the guide of residents' demands and life values, taking communities as carriers, families as units and personal health as the center. It has initiated "Health⁺ residential system" in the industry and confirmed that this system comprises three sectors, namely "Health+ ecological planning", "Health⁺ residences with a refined decoration" and "Health⁺ smart communities", eight sub-systems, namely health planning, healthy fine workmanship, healthy somatic, healthy smart, whole house humanity, healthy sports, smart communities and health services, involving hundreds of standards such as landscape design, ventilation, sunlight and house layout design.

In 2018, after concentrating product building experience of 20 years, Helenbergh has upgraded the residential experience and products continuously on the basis of the initiated Health⁺ residential system, thus creating a new residential system-- "Health⁺2.0" and re-defining the healthy nice life. The "Health⁺2.0" system covers three upgrade claims, five health value systems and ten healthy life experience standards, involving 40 extreme points and over 160 details.

Be it a stable development pace, a core competitiveness of high-quality products, or a visionary national planning, Helenbergh has reached farther for 21 years since its establishment, having remained true to its corporate vision of "becoming a leading real estate developer in China", with an aim to create nice and quality life for cities.