Steady & Sustained Progress: Helenbergh Nominated Again as China Top 500 Private Enterprises

On September 7, the much-anticipated list of“China Top 500 Chinese Private Enterprises 2022”was unveiled, on which Helenbergh ranked 420th, an authoritative recognition for its comprehensive development strengths.

The list was selected by the All-China Federation of Industry and Commerce and has received wide attention from all walks of life. It is an authoritative standard to measure the strength of domestic private enterprises and sets examples of high-quality development for private enterprises.

Strategic Focus on Comprehensive Capacity Improving

Over the past 24 years, Helenbergh has persisted in pursuing synergistic development of its residential, commercial properties and creative zones. Consequently, it maintained a stable and high quality growth, achieving a total operating revenue of 29.559 billion yuan in 2021, up 9.24% year-on-year. By the end of 2021, Helenbergh’s total consolidated assets amounted to 169.6 billion yuan, up by 10.67% from the end of the previous year. Meanwhile, the value of Helenbergh’s land reserves reached nearly 400 billion yuan, an adequate amount to meet the company’s long-term growth needs.

Under the strategy of “national layout with regional focus”, Helenbergh has focused its development in the five core areas: the Pearl River Delta Region, Yangtze River Delta Region, Beijing-Tianjin-Hebei Region, Western China Region and Central China Economic Region. In 2021, Helenbergh achieve a year-on-year increase of 14.71% in sales floor area, and 8.99% in sales amount. By the end of 2021, Helenbergh owned 26 commercial properties in total. With its commercial layout and refined operations in core cities nationwide, the company’s commercial rental income is expected to rise further.

Besides, Helenbergh adheres to a prudent and steady financial policy and takes multiple measures to optimize the fundamentals in its financial health. In the first half of 2022, Helenbergh registered a steady rise in sales outstanding, with a rate of return exceeding 90%. As of June 30, 2022, the company registered a net debt-to-asset ratio of 45.5%, and the debt-to-asset ratio excluding pre-receipts stood at 66.9% , with a cash flow-to-debt ratio of 135%. This June, China Lianhe Credit Rating reported that it maintained the long-term rating of Helenbergh at AA+, and the credit rating of its stock “18Hailun02” at AA+, with a stable outlook. The rating indicates the long-range confidence of the capital market in the company’s future growth.

Product-first Workmanship

Committed to product-first philosophy, Helenbergh has been striving with workmanship to deliver the best products and services throughout the life cycle. Guided by years of research on customers’ needs for living, Helenbergh intends to be a pacesetter in creating a healthy living system and developing multi-styled and quality commercial properties, thus providing strong support for its long-term development.

Based on its Health⁺ 2.0” Residential System, Helenbergh’s health-oriented real estate was widely recognized by the owners, forging a sales legend in the local housing market after several projects launched sales. This year, Helenbergh has been deepening the “ten standards of healthy living experience”, and implementing its sixth generation product system step by step. Moreover, it implemented an initiative of setting different quality standards for different cities through its app Jinggong Zhijian.

Commerce-wise, Helenbergh has built three strategic commercial brand IPs: Helen World, Helen City and Helen Park in major cities like Guangzhou, Kunming, Shanghai, Hefei and Nanjing. Specifically, Kunming Helen World Shopping Center, which opened at the end of 2021, is a flagship business. After 10 months of refined operation, its turnover stands at 800 million yuan coupled with 150,000 members, setting a new trend for local commercial development. In terms of creative technology zones, Helenbergh has been introducing high-quality industrial resources to empower industrial development in cities and put into place an industrial incubation benchmark.

Kunming Helen World

Quality Delivery for Better Life

Taking into account the market development situation and customer experience demand, Helenbergh keeps strengthening its operation management capability by connecting all business departments with the “great products + advanced services” system. A house delivery system of the whole cycle and the complete business chain was built to ensure high quality house delivery with  perfected products and services in every link.

In 2021, it delivered high-quality new houses covering a total area of nearly 3 million square meters of around 40 projects. In the first half of 2022, Helenbergh finished over 50 batches of quality delivery with a floor area of near 2 million square meters, honoring its words to enable 20,000 owners to live in a better house. Specifically, projects in Jiaxing, Huzhou, Kunming and Huizhou were delivered ahead of schedule. The owners spoke highly of Helenbergh projects, especially the policy of certificate upon delivery in Jiangmen Helenbergh Helen bay and Huizhou Helenbergh Hailun Yiju, winning an overall satisfaction rate of above 95%.

Certificate upon delivery for Huizhou Helenbergh Hailun Yiju

Over the past 24 years, Helenbergh remains to be a quality service provider for over 700,000 owners. While constantly fulfilling the promise of securing a better life, the company has assumed its corporate social responsibilities and continuously carried out charity projects nationwide, as part of its efforts to support rural revitalization and education. For rural revitalization, Helenbergh has helped local people develop sectors including honey and tea in Jinggangshan of Jiangxi province as well as Qingyuan and Liannan of Guangdong province. Based on local conditions, Helenbergh adopted an industry-first approach to promoting local people’s well-being by flourishing the whole industrial chain.

Facing a new market landscape, Helenbergh will stick to a steady path of high-quality development, continuously improve its business operations and governance, and give full play to its own advantages to grasp new opportunities for sound development of real estate sector, and contribute more to social development.